Overwhelmed by the world of social media? Confused by a digital landscape littered with way too many options? Real estate technology company Rofo, out of San Francisco, just cracked the social media code for real estate pros, making the question on where to turn – an obvious one.

Rofo (which stands for Right of First Offer) recently launched Real Estate Pro, a free app that’s the first and only real estate application on LinkedIn, at long last, providing a home for residential and commercial listings on the network.

Because LinkedIn is the world’s largest professional networking site, built distinctly for, you guessed it, professionals, it’s no small matter that the network finally allows listings. And this is a network that has over 70 million users. Brokers, agents, mortgage brokers and other real estate pros can not only tap social media in a matter of minutes, but can produce real business results on a reputable platform.

How it works:

Residing directly within a LinkedIn user’s profile page, Real Estate Pro is an extremely easy-to-use, yet sophisticated social media and lead generation tool for real estate professionals. It’s also useful to anyone interested in their local real estate market, as it enables people to identify real estate professionals who are in their network – either direct connections or friends of friends. Who doesn’t want to work with a friend or friend of a friend?

Real estate pros find prospects and prospects find you.

Additionally, updates made within Real Estate Pro trigger LinkedIn Network Updates on a weekly basis – batched emails that provide an easy, sophisticated way to keep business connections apprised of recent work activity. These are not unsolicited missives and would never be thought of as awkward or even worse, as spam. LinkedIn users enjoy receiving Network Updates, and voila, everyone you know learns what you’ve listed, brokered or sold.

Social features, such as sharing a listing with connections or announcing a completed transaction, along with the ability to follow a real estate professional’s updates, creates a powerful discovery mechanism for all players in the marketplace, including mortgage brokers, moving companies, office supply providers and attorneys.

Big players like Cushman & Wakefield, Realogy, Regus and Hines are already onboard, ensuring that listings are robust and represented nationally. At the same time, brokers and agents can self-add their own listings anytime.

Rofo may be a familiar name already – for several years, the company has provided a useful real estate and office space search engine (www.rofo.com), while earlier this year, Rofo launched the first-ever U.S. commercial real estate augmented reality app for iPhone and Android devices.

To check out Real Estate Pro on LinkedIn, a free download, go to click here. To view a short how-to video, click here.

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