About Lextech:

When I founded Lextech Global Services in 2001, I had one goal in mind: to develop custom software applications that provide serious value. Nine years later, Lextech is the world leader in strategizing, visualizing and development serious mobile of apps.

Lextech has made an impact by creating “serious” applications for some of the most prestigious organizations in the world. Our projects run the gamut from a rocket launcher controller and harbor surveillance system to in-store kiosks and GPS fleet tracking, but these “serious” apps all have three things in common:

• Real business models and objectives that drive value for the organization

• Extremely easy to use and intuitive interfaces

• They live in a bumpy real world where the software talks to outside servers and

equipment

What makes Lextech different?

We engage in a project at the earliest stage possible. We make the most profound impact by helping customers define a mobile strategy and visually define apps prior to development.

Many organizations run full speed ahead with the creation of a mobile app without really understanding the why’s beyond “we need a mobile presence”. Our team is not afraid to say no if our expertise leads us to believe the app would not be viable. We want our customer’s products to be wildly successful, so we will not move forward with a project that lacks a solid business case.

Our team asks tough questions to identify what really matters to the end user. Why mobility? What are your success criteria? Why would anyone want to use your app more than once? Getting to the heart of issues like this helps both parties thoroughly think through the application, so there are no surprises later on during development.

Our relationship is far from over when we deliver the final product. We stand behind our work and encourage customers to count on us for product updates and long-term support.

We live by the same recommendations we make for clients. Lextech has developed custom dashboard software which is provided to clients on iPads for a live window into project status and seeing apps as they come to life. This application cuts time from development cycles and builds stronger relationships with clients.

Description of Lextech’s Services:

Mobile Strategy

The Mobile Strategy process is perfect for organizations that recognize a need for mobility, but need an experts help to identify where mobility fits and how to best capitalize on the capabilities of this new medium. This process is guaranteed to result in several viable mobile application concepts with real value propositions.

App Ideation™

One of our most popular services, App Ideation, was born of a need to help key

stakeholders fully understand an app concept before a line of code is ever written. This easy-to-understand set of deliverables visually defines all portions of an app experience, detailed business rules and outside system interactions. We use interactive prototypes to help customers think through how an app will be used in its native environment and to ensure usability.

Mobile App Development

Our iterative development methodology relies heavily on client feedback. Regular  review sessions and customer-issued iPads keep clients closely engaged in the  success of their project by giving them a window into the status of each iteration. Every application is subject to an extensive quality assurance testing process that accounts for real world conditions and possible exception cases so there are no surprises for you or your customers.

Rescue My App™

The app that code-focused development team delivered did not meet your high

standards and failed to achieve the metrics you set to define success. You need a full service business, usability, and development team to help you analyze your appʼs shortcomings and deliver a product your company can be proud to release. Lextech to the rescue!

Brief Author Bio:

Alex Bratton is a technology visionary and entrepreneur motivated by his passion for applying advanced technology for real business value. Alex founded Lextech Global Services (his 8th company) in 2001. Nine years later, the software development firm has seen exponential growth providing serious mobile app development for nearly every industry.

Author Contact Information:

Alex Bratton

President & CEO of Lextech Global Services

alex.bratton@lextech.com

http://twitter.com/alexbratton

http://www.linkedin.com/in/alexbratton

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